The Challenge
50% of all internet traffic is now coming from bots. World ID, is a revolutionary verification tool, designed to distinguish real humans from Al bots and deep fakes. For their launch in Germany, the client tasked us with creating awareness and sparking interest in the product among Germany's tech-savvy international community.
The Solution
World ID is all about being human. That's why, we decided to celebrate what defines us as uniquely human: our imperfections. The little quirks that distinguish us from the ever-advancing Al and make us beautifully real. Through contextual posters, digital screens, and guerrilla placements, we filled the city with relatable truths that brought smiles to humans faces, inviting them to verify their humanness with World ID. And it worked. 60% of the target audience wanted to know more about Worldcoin, while 47% consider signing up for World ID.
