The Challenge
When it came to bodywork and paint repairs, clients often chose generic auto repair shops, as they only considered the official service for larger repairs or periodic maintenance. We needed to show that Volkswagen Service is also the right place for bodywork and paint repairs.
The Solution
We created a series of visually striking print ads featuring an optical play where you could spot a scratch or something totally different. Each ad was designed to evoke a sense of calm and relaxation, much like the peace of mind you get when trusting Volkswagen's bodywork and paint service. This was our way of showing that when you rely on us to care for your car’s paint, you’ll never have to worry about scratches again.
