DM9

Recipe for Growth

iFood, iFood
Brazil

Creative B2B
SILVER
Creative Business Transformation
BRONZE
Creative Commerce
GOLD
Creative Data
BRONZE

The Challenge

In Brazil, 64% of restaurants are family-owned. While strong cooking skills provide an essential foundation, running a successful restaurant requires much more. Owners must also navigate areas beyond the kitchen, such as business management, finance, marketing, and operations — skills that are often overlooked but critical for long-term success.

The Solution

iFood, the largest delivery platform in Latin America, created a platform to share data and insights from its app to help restaurant owners grow their businesses.

The Results

40%
Sales increase
3K
Small family owned restaurants helped by the platform
18%
Increase in small restaurant sign ups on iFood

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