The Challenge
The Golf R has one of the most obsessive communities in the automotive business. Even though they love to take pictures and videos of their cars, their passion isn't often translating into high quality content. So feeds get flooded with bad looking Golf R footage. In times where cars aren't sold in showrooms anymore but on social media, this must be changed.
The Solution
Instead of launching a car, we launched a skillset. With R&CREATE, we turned fans into creators—giving them the tools to shoot like pros. A cinematic masterclass, platform-native hacks, and 180 live sessions with top directors and creators taught the community how to capture the Golf R in all its glory.