The Challenge
KFC is widely known for its fried chicken, specifically its "Original Recipe" fried chicken. But its not known for desserts. The company needed a strategy and idea to introduce its new ice cream in the Brazilian market.
The Solution
Every Brazilian is familiar with the 80’s promo "Prize on Stick," where you could win a free ice cream with the message engraved on stick. To launch KFC ice cream we brought that promotion back, engraving the message on the chicken bone itself.