The Challenge
iFood, the largest app food delivery in Latin America had to boost up late night orders.
The Solution
A targeted promotion offering discounts to young consumers if one condition: you need to call your mother in order to get the coupon.
iFood, the largest app food delivery in Latin America had to boost up late night orders.
A targeted promotion offering discounts to young consumers if one condition: you need to call your mother in order to get the coupon.