DDB Chile

Me feat Me

Nosotras (Bodyform), Essity
Chile

Audio & Radio
BRONZE
Entertainment Lions for Music
SILVER
Audio & Radio
SILVER

The Challenge

At the peak of her musical career, the chilean singer and musician Adela began her gender transition—a deeply personal journey that, sadly, was met with a wave of hate and harassment. The pain that she suffered during this process became the inspiration for a song she never released. Today, after transitioning, Adela is as Vitto. And in a powerful act of healing and visibility, he returned to that unreleased track—reworking it with a message of hope for thousands of transgender people in Chile and around the world.

The Solution

Me feat Me is the first musical duet composed by the past and present of the same transgender person. Adela and Vitto— two versions of the same person—shared the stage in an unprecedented live performance, where they sang together through original compositions. Their voices merged, creating an emotional dialogue between who they were, and who they are today. The duet premiered at Gala Todo Mejora 2024—the most important gala for Chile’s LGTBIQA+ community—and went on to tour major music festivals across the country. Today, Me Feat Me stands as a cultural icon and anthem for Chile’s transgender community—amplifying the voice of a group too often unheard.

The Results

2Million
Earned media
1,7Million
Views
38
Live performances

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