The Challenge
More than 12 brands have entered the automotive market in Spain. Most of them are lesser-known brands offering the cheapest cars. Making Volkswagen lose some of its market share. So we needed to push Volkswagen pre-owned certified cars while maintaining the brand’s desirability, all within a limited production budget of under €60,000.
The Solution
We created an engaging story that used emotion, comedy, the Volkswagen characteristic storytelling and that twinkle in the eye ending that has made the brand so iconic. The film is part of a 360-degree campaign aimed at presenting Volkswagen certified pre-owned vehicles as a way for drivers to own the Volkswagen they’ve always dreamed of.