The Challenge
During Chicken Month, we at Pollo Granjero — one of Guatemala’s most beloved QSR chains — wanted to do something big. The challenge: a small budget. But instead of settling, we decided to do something limitless and extraordinary.
The Solution
The world is full of places to find chicken — even in the most unexpected ones. Like maps. We realized that the outlines of countries, cities, and borders often resemble pieces of fried chicken. So we turned that insight into a playful digital concept: “It’s a Chicken Map.”
