The Challenge
Getty Images is one of the most important image banks in the world, but in the advertising industry, there is a prevailing prejudice that stock images lack the same creative value as original productions. This perception limits their use to sketches, internal presentations, and situations where agencies face tight deadlines and limited budgets.
The Solution
We republished iconic, memorable, and award-winning Print campaigns, adding the Getty Images watermark to reveal how they were actually produced. In this way, we challenged the prejudice that exists in the industry and demonstrated that even with stock images, creativity can have a great impact.
