The Challenge
Brazil is home to 3 million transgender individuals, but unfortunately, many face significant barriers to employment due to their gender identity. Despite having the necessary qualifications, a staggering 96% of the transgender population is without formal employment, with many never even reaching the interview stage.
The Solution
Eletromidia, Brazil’s largest OOH media network, is transforming hiring through a groundbreaking partnership with OcupaTrans, a national organization dedicated to transgender inclusion. Together, they have developed innovative technology in smart buildings that uses facial recognition to identify and catalog decision-makers in buildings featuring Eletromidia elevator screens. This technology enables transgender candidates to pitch for job interviews directly to decision-makers via these screens, paving the way for more inclusive hiring practices.