The Challenge
Corona is a brand rooted in stepping away from the busy world to reconnect with nature and embrace the ritual of the Golden Hour. The sunset remains one of its most iconic brand assets. Yet, even at Corona Sunsets—a global platform created to celebrate this moment—sunsets were becoming secondary, just a backdrop. In a world overwhelmed by screens and constant distractions, we saw an opportunity: not to create a new moment, but to reclaim one that is inherently ours.
The Solution
Inspired by one of the oldest survival techniques—using the Earth’s rotation and the extension of the arm—we reimagined our bottle to embody the simplicity of the human connection to nature. By aligning the Corona bottle with the horizon, anyone could effortlessly tell how many minutes remained until sunset, giving them just enough time to find the perfect spot and savor the moment. The Suntimer came to life during every Corona Sunsets activation in Guatemala, adding a meaningful layer to an already global experience. Over 14,000 people engaged with it, reconnecting with the sunset through a simple and analog gesture. Each toast became a real-time invitation to pause and celebrate the magic of the sunset. The bottle transformed from being just part of a good moment to becoming a tangible embodiment of the brand’s promise—a direct connection to nature and the Golden Hour.