The Challenge
One-legged amputees share a frustrating reality: a box full of shoes they will never wear. Since no retailer sells single shoes, they face an exclusionary shopping experience and are forced to pay for a shoe they cannot use. This leads to unnecessary waste, financial inefficiency, and a constant reminder of how traditional retail overlooks their needs.
The Solution
To address this, Capaxia, an inclusion-focused consultancy, launched 50% Off Shoes, a marketplace designed specifically for amputees. The platform allows users to sell unworn single shoes and buy only the shoe they need. Buyers can filter by left or right shoe, connect with sellers directly, and purchase at a fair price—exactly 50 percent of retail. The result is a more inclusive, practical shopping experience that reduces waste and puts fairness back into footwear.