The Challenge
Taking advantage of the material credit cards are made of, hundreds of musicians have been cutting up expired bank cards to turn them into guitar picks. You could say that this was the only benefit a bank card ever gave a musician—until now. Banco de Chile, the most important bank in the country and sponsor of Chile’s biggest music events, has finally done something for them.
The Solution
The Pickcard is the first-ever debit card designed like a guitar pick—a fully functional, contactless card that's ready to play. It offers exclusive benefits for musicians, including discounts at instrument stores, rehearsal studios, and early access to concert tickets. After all, there are two things a musician just can't live without: a pick and a card.
