The Challenge
Our journey began with visits to corner shops, where customers were improvising seating with Petacos due to limited space. Inspired by a fully modular design system, "Imagine with Petacos" sparked the creativity of shopkeepers to transform beer boxes into functional furniture that adapts to any space. From tables and chairs of various sizes to entertainment areas like DJ sets and games for friends such as billiards, foosball, and even basketball courts, we turned stores into entertainment hubs, enticing friends to stay longer. The process of acquiring the elements needed to transform the Petaco into this functional furniture is straightforward. Shopkeepers access Bees, our B2B platform, where they purchase products, accumulate points, browse available items, and redeem them for benefits. If they don't have enough points, it's simple: they purchase more beer (which comes with more Petacos) and thus transform their regular spaces into entertainment hubs enhancing the experience for consumers.
The Solution
Since its launch in December 2023, this initiative has revolutionized shop experiences, encouraging shopkeepers to create unique, engaging environments. The result is a transformation of ordinary packaging into multifunctional furniture, significantly impacting neighborhood stores. By repurposing Petacos, we've enhanced consumer experiences and promoted sustainable practices, redefining space in corner shops and leaving a lasting impact on communities and the environment.
